Don't Let a Weak Sales Team Sabotage Your Success

Will The Next Salesperson You Hire Make You Money…Or Cost you Money?

Now You Can Know Before You Hire Them!!

Saturday, July 31, 2010

Dear Friend:

Is every sales person you hired delivering the results you need? Are all your reps hitting your sales targets? Are your underperforming sales reps driving you nuts? Are you tired of settling for the "C" and "B" players?

Even if your sales people are doing alright…even if your sales are OK…wouldn't you like to knock your sales out of the park?

Ever heard of the 80-20 rule? Almost every sales organization suffers from it. This is when 80% of your revenue is being generated by 20% of your sales people.  

Imagine the impact on your bottom-line if you could get out from under this curse. With just a slight correction your production would explode.

See How Easily You Can Hire Great Sales People

How to attract, hire and keep great sales people is one of the great mysteries that has plagued Sales Executives and Business Owners since the beginning of time. And, to date there hasn't been a fool-proof system that can be used in any industry for any type of sales person.

My name is Barry Shamis and I have taught many of the top sales organizations in the world how to hire great sales people. For more than 30 years my clients have consistently hired better sales people and stayed ahead of the competition.

	Partial Client List:

My one and two-day Selecting Winners workshops have been taught to more than 30,000 Sales Managers and Executives all across the globe. During this intensive training, every participant has learned to take all the mystery out of hiring great sales people. Each person walked out with a proven, repeatable process that gets the job done …every time.

	Hiring the right person for the right position is one of the most critical aspects of my mangers responsibilities. Life can get real difficult with the wrong hire and in the enterprise software market it costs you revenue and lost market share. Barry Shamis helped my team develop a winning process that has resulted in higher sales and no turnover based on performance. Check your hiring and interviewing beliefs at the door, as you will see how the program and historical facts validate a more effective process to select the best candidate for the position. Chris Camino, Sr. Vice President & GM SAP America, Inc.

Learn To Hire Better Sales People
Faster and For Less Money

Let me tell you how this all came about.

Recently a number of clients have been urging me to put all the tools and techniques from my live training into a self-contained, fast-learn program. You see, my live training is very expensive and usually involves travel. And they wanted a way to get individual managers trained at their own pace…without losing any of the value of the live workshop.

They insisted I create a stand alone program that includes everything they got in my live workshop. No small task I have to tell you!

But that wasn't the hard part.

You see, in the live training they were a captive audience. I could control the distractions and keep them on task. But in the real world, where you spend your days, it is difficult to dedicate the time and effort on learning a new system.

Well, after 6 solid months of testing and tweaking, I am ready to put it on the table. My new program is like nothing you have ever seen. A couple of hours with this program and you are on your way to hiring great sales people. The program is titled:

"How To Hire The Perfect Sales Person"

With my new program, it's just like you're spending two days with me in my live training workshop. You get exactly what you want … an easy to use program that holds your hand through the entire process of finding, choosing and keeping great sales people.

Imagine Having A Top-Producing Sales Force!

Hiring great sales people pays off in many ways. Here is just a short list of what you can expect when you start to hire great sales people.

• Close more deals
• Close bigger deals
• Close deals faster
• Close more repeat business
• Lower your cost of sales
• Discount less
• Generate more profit
• Require less supervision
• Cause fewer problems
• Enhance your company reputation
• Lower training costs
• React quicker to market changes

Use the Same Program That Has Been Proven
By The Top Sales Organizations In the World

Every technique in this program is being used by my clients successfully. Microsoft, Cisco, Oracle, SAP, Allen Bradley, ABB, The St Paul Companies and Dow Jones & Company are just a few of the organizations that have transformed their hiring using my system.

	Your program has carried over to more discipline in developing 30, 60, 90 day focused goals for employees as well as a more clearer understanding of the traits required for success in the position to be filled. With your system of scripted questions and the key performance traits we are hiring for, it is virtually impossible for a candidate to bluff his/her way thru the interview process. We really understand the individual and we get a much clearer picture of the skill set and the business fit we are hiring for....definitely worth the price of admission. Thanks again, and we are not making the hiring mistakes we used to. That's a fact! Mark C. Schwei President, COO Crane Engineering Sales, Inc.

You Get Solutions to All The Typical Problems

In putting this program together, I went back to the primary questions that every Sales Executive and or Business Owner has asked me for more than 30 years:

• Where do I find the great sales people?

• How do I know what to look for?

• What should I ask in the interview?

• How do I keep from getting snowed?

• How do I know if I am getting the "real deal" or just another "C" player?

• How do I avoid the land mines of hiring?

Here's Just a Sample of What You Get

With these questions in mind, I created a simple, common-sense approach to hiring great sales people that will have you blowing away your numbers in no time.

And, there is not one word of useless theory or new-age mumbo jumbo in the package. Nothing but hard-hitting tools that get you hiring stars right now.

• The absolutely stone-cold proven predictor of sales success - - so you don't have to guess if the person will be successful. Using my model you will KNOW if the person's skills and experience are transferable to your job.

• An Achievement-based Success Profile - - the template of the successful person so you can focus on results instead of feelings and impressions. You will have a detailed roadmap that defines success for your job and you can use to measure every candidate.

• A list of the top sales behaviors - - so you now know exactly what to look for in the great ones. You will know, before the interview, exactly what behaviors to look for and how to determine if the person has them.

• A recruitment strategy process and worksheet - - you will get the best bang for your buck in all your recruitment activities. Never again will you waste money, time and effort chasing the wrong candidates.

• The best recruiting sources - - you will have a steady stream of the top candidates right to your door. You will use the right tools based on proven results to get the best candidates.

• Anatomy of the perfect recruitment ad - - you won't waste money on ads and postings that don't deliver the goods. Imagine having sample ads, headlines and copy so your ads deliver the exact sales people you need.

• The 6 most effective types of interview questions - - by asking these questions you will get the exact information you need to predict sales success. You will know which questions deliver the goods and which to stay away from.

• More than 200 perfectly crafted sales interview questions - - you will never struggle again with what to ask in an interview. No more guessing what to ask in an interview. You will never find yourself in a position to have "figure someone out" again.

• How to control the interview - - never again will the savvy candidate take control and pull one over on you. No more lying, exaggerating or bending the truth from weak candidates.

• The secret to effective reference checks - - you gain amazing insight into the great sales person's background (and don't let the naysayers and uninformed tell you that you can't get worthwhile references!) You will get all the references to speak with you and I'll show you you exactly how to remove the bias.

• A simple decision matrix - - you will turn a difficult decision into positive choice made with confidence. Four simple steps and you will just about eliminate all hiring mistakes.

• Fill-in the blank worksheets and templates - - if you can fill in the blank you are on your way to hiring great sales people. No one likes to fill out paperwork. You simply fill in a few blanks, follow the process and you're on your way.

• Samples of every tools used - - you see expert samples at every step of the process. You are never left to wonder what to do next or how to use the information.

• A CD with all the files - - every worksheet and form is provided so you can print or share with your team electronically.

• Training DVD - - watch it done perfectly and just do what I do! All of the key concepts are demonstrated so you can put it into practice immediately.

• And this is just the tip of the iceberg…

Give me an Hour – And I'll Have You Hiring
Great Sales People Every Time!

I have been travelling all across the globe speaking to groups of Sales Executives and Business Owners for more than 25 years. Just recently, I was in Cancun Mexico ( yea life is tough!) talking to 80 Business Owners. After my presentation, one of the attendees came up to me and asked me how long it would take for him to "come up to speed" using my program. His concern was valid.

This program contains a ton of great information but … you still have to make your numbers. You certainly don't have weeks or months to go through a training program. Even one with the type payoff this one delivers.

You have a lot on your plate, not the least of which is covering for your under-performing sales people.  So the question becomes how are you going to figure out how to hire great sales reps and still keep the ship afloat?

Here's the good news!

When I set out to create the How To Hire The Perfect Sales Person program, I put myself in the shoes of a busy Sales Executive. I knew that if I delivered a program in 4-inch binder it would end up collecting dust on your shelf.

The world doesn't stop so you can learn a new system. That's why every step of the program is in small digestible pieces.

	The first time I was exposed to your program I was skeptical to say the least. I had been hiring sales people for more than 20 years. But by the time I was done and had put the material to use, I was a believer. In all my years, I had never run into a system that made recruiting and hiring great sales people any easier. Your questions are to the point and I KNOW a candidate can't pull one over on me. I have used your program with fantastic results. Barry, thanks for making me a TON of money! Mike Fabry VP Sales Sales Development Partners

The heart of the program is the User Manual. In 134 pages (big type and lots of white space) you get everything you need to know to hire great sales people. Short chapters with easily digestible concepts. And, it's packed with samples and examples.

No bulk for bulk's sake.

You can read the entire manual in one short plane flight.

The worksheets and forms are simple and focus your thinking. No paperwork for paperwork's sake!

Use the forms and you get the exact results you need. You can work on-line using the electronic forms or print them out and use pencil and paper. The choice is yours!

They Say a Picture is Worth a Thousand Words

I could tell you a hundred times how to hire great sales people and you may or may not get it. But, watch all the interview steps performed perfectly and all your questions are answered. Pop the DVD in before your next interview and burn into your brain how easy it is.

Every obstacle and excuse has been removed. Commit a couple of hours total and you can start hiring great sales reps.

I bet you're thinking, "It can't be this easy!"

You need to understand, after 30+ years of working with Sales Executives and Business Owners I understand the problems you face. I know you need short-cuts. I know you need easy to use solutions. I know you want it neat, sweet and to the point.

And that is what you get in How To Hire The Perfect Sales Person.

You Have a Number of Options When It Comes To
"Figuring Out" How To Hire Great Sales People

If you're reading this, you are probably not happy with the performance of your sales team. To upgrade your team you need to find and hire better sales people. The challenge has always been how to get it done.

You have five options.

1. Do Nothing. You can certainly do nothing and just hope the situation gets better. This is not a very effective strategy and one I hope you don't choose.

2. Hand me downs. This is the strategy that most people responsible for hiring sales people have used traditionally. One of your bosses says, "Try this." Something was done to you. You heard somewhere that this might work. You saw an article in a publication that mentioned cool trick. This is exactly how the myths and ineffective methods have survived through time.

3. Weeks of research. You can get on-line and start researching the subject. There are hundreds of articles, dozens of sites offering free advice on the subject. The problem is this could take weeks and even then you have no guarantee that what you try will work.

4. Give up. Most of my clients are very experienced Sales Executives and Business Owners. They tried other things before they came to me to get it right. Many of them had given up and accepted the "status quo" (the old 80-20 rule). I was their final shot.

5. Use a system proven over 30 years and used by some of the top sales organizations in the world.

Testing Is Not the Answer

There is a lot of confusion, mis-information, myths and untruths floating around as it relates to hiring great sales people. I have a library full of books and seminars full of things that just don't work.

When you get on-line and search for answers for how to recruit and hire sales people, and you quickly find that most of the people peddling solutions want you to buy some sort of test. They come in every shape and form.

Some of these tests add value, while most are not worth the paper they are written on. But, even the good ones, all alone cannot give you all the information you need to separate the wheat from the chaff.

Don't you think that if there was a test that truly picked great sales people every time everyone would be using it?

Warning: Do NOT buy any recruiting and hiring system unless it meets the following 5 criteria

Frankly, I have spent much of my time undoing the bad habits people have picked up by paying attention to all this noise.  For years my clients have called me to ask my opinion on this system or that program. My advice has always been consistent:

As a result of these conversations I came up with five critical elements any hiring system you consider has to have:

1. It must be based on a predictor that is both validated and reliable. It can't be tied to results from other organizations or general samples. You need to know it works in your business!

2. It can't put you into a position where you need to "figure things out". You are not a trained behavioral psychologist. Stay out of other people's heads! You don't want to ask questions or use any technique that forces you to figure out what the person means.

3. It works for the best. Make sure any system you consider is being used by the top sales organizations and not just those that are still suffering from the 80-20 syndrome.

4. The system contains step-by-step instruction with examples and samples. The last thing you want is to end up with a bunch "human resources theory".

5. Most important, the system shows you how to make your hiring choice based on volumes of data and just some simple test result. Think about it, if a test existed that picked great sales people every time, it would put everything else out of business. The reality is there is no test that can reproduce the results of a comprehensive hiring system.

You get at least 10 times your money's worth!

It should be obvious I am mercilessly attempting you try my new How To Hire The Perfect Sales Person program. But let me tell you a quick story to explain.

Not long ago I was talking with a prospect who ran a software sales organization. He was having a hard time hiring GREAT sales people. I asked him a simple question. "What is the revenue quota your typical sales rep carries?"

He responded by telling me each one of his sales people is responsible for bringing in $4,000,000 annually. I explained to him how the average hiring mistake in his industry costs between 1.2 and 1.4 times the annual quota.

In other words, his next hiring mistake could cost him as much as $5,600,000. At this point the room got very quiet.

Don't Let an Under-Performing Sales Person
Sabotage Your Success

How much is it worth to you to eliminate your pain and suffering, not to mention the money flying out of your pocket? Eliminating hiring mistakes in your sales force is worth just about whatever I want to charge for this program.

Or, you can just stick with the old trial and error method but, that can put you out of business before you get it right.

Let's look at some of the other costs associated with hiring your sales team.

	Typical Hiring Costs: Hardcopy Ad $2,000   Online Posting $1,000   Headhunter $20,000   Management Time $5,000   Total $53,000   Do Over Cost $53,000   Grand Total $106,000

But worst of all, the cost of doing nothing is astronomical.

Here's your chance to finally "get it right!"

Here's a Sample of What You Get
With This Program!

Before I share with you the cost of the program, let me outline everything you will receive:

	The 134 page manual that contains the following: The entire recruiting and hiring system explained in simple language and layed out in a simple step-by-step process. A model to translate your business needs to people requirements so you're focusing on results that deliver success in your business. The best predictor of success model and how to use it. The Achievement-based Success Profile you use to build the template of the perfect sales person who does things the way YOU want them done. Recruiting Strategy worksheet and a list of the most reliable places to find the top sales people. A simple screening model including a script that just about eliminates wasting time on under qualified candidates. A full explanation of interview questions that includes the best type, how to create them, which to stay away from and how to put them into an interview plan. The single most powerful interview questioning process ever. A simple questioning system so simple but so powerful it will blow you away. More than 200 proven interview questions you can use. They are broken into specific categories for ease of use. Pick from the list to jumpstart your interview plan. A simple guide to control the interview and manage those "difficult" candidates. (You'll never get snowed again!) A 4-step process to close the interview, market your job and position and keep the entire process moving forward. A step-by-step method to get references and check the candidate's background. A simple matrix evaluation form that turns a difficult decision into a positive choice. Hard copies of all the worksheets and forms. I could go on and on…
	CD Rom containing all the electronic documents. Achievement-based outcome worksheets Achievement-based behavior worksheets Recruiting strategy worksheet Unique Hiring Proposition worksheet Reference checking form Achievement-based Success Profile form Interview Guide form
	DVD containing a number of videos showing you exactly how to implement many of the steps. Two sample interviews The perfect interview opening The perfect interview close Sample EAR question Controlling candidates
	4 Training Webinars walking you through the steps of the process and answering your questions.
	Access to a library of training videos with hands on demonstrations of many of the processes.

I have worked with tons of great Sales Executives and Business Owners. Not one of them had any special "sixth sense" about hiring. The great ones all have a skill born of lots of practice.

By now you're probably wondering how much this system costs. Actually it is virtually free.

Let me explain.

When I am presenting our training solution to a senior executive, there comes a point when they ask me about the cost of our service. My answer has always been, "It is virtually free." After they are done laughing, they always want o know what I mean.

This is where I explain that if they avoid just one hiring mistake in the next year, the cost of my workshop is no more than a rounding error in the amount of money they save. If they save one headhunter fee they will have paid for the program 20 times over.

The same holds true for you!

If you order now, you get the entire program with everything I have outlined for just $997.

I am absolutely committed to your success!
4 Free Gifts Worth $1037

When you order immediately and I'll add the following 4 free gifts. Each gift is designed to make sure you get the full benefit of the material.

	Free Gift # 1: Achievement-based Success Profile critique ($250) - Send me your first Achievement-based Success Profile and I will go through it with a fine tooth comb. With a completed Achievement-based Success Profile you will have the confidence that you are hiring a person who will be successful in your environment. I will not let you get off on the wrong track. I normally charge my clients $250 to review a profile and you get your first one free.

	Free Gift #2: Fifteen minute consultation ($500) - Once you have been through the program you can schedule a fifteen minute consultation directly with me. You get to pick my brain and ask me anything related to hiring great sales people for your organization. Together we will make certain you are on your way to hiring great sales people. My consultations start at $1000 dollars for 30 minutes.

	Free Gift # 3: A copy of my Smartass Answers to Stupid Interview Questions book ($12) – You get a free copy of my hilarious book. You will enjoy reading this humorous glimpse into the mistakes most are making. You will get to laugh at all the people doing it the wrong way.

	Free Gift # 4: Consultation and coupon with the top background checking guru in the world ($275). You get 15 minutes with Kevin Connell, President and CEO of Accu-Screen. Kevin is a recognized thought leader on the subjects of reference and background checks and he is my go-to guy on the subject. Spend a few minutes with Kevin and get a coupon worth $100 of the Accu-Screen services.

Hire The Best Sales People Ever Or Your Money Back

You can't lose with my 100% iron-clad, no questions, no hassles money-back guarantee. I am so confident this system will knock you socks off, that I am assuming all the risk.

You're fully protected by my iron-clad, money-back guarantee: If for any reason, or no reason at all, in the first 90 days you don't believe this system gives you the edge in hiring great sales people, send it back and receive 100% of your purchase price refunded immediately. No hassles, no hard feelings. I want you completely satisfied or you don't pay.

"What I am saying is you don't have to decide now if this product is for you. Just order it and try it out! If it doesn't do everything I say and more, if it doesn't work for you, if you don't hire better sales people, you have nothing to worry about because you get every penny back under our no-loopholes guarantee. You have nothing to lose and everything to gain!"

Don't wait! Click the link below to order right now!

To your success,

Barry Shamis, President & CEO
Selecting Winners

P.S. If you continue to hire the same way, you're going to continue to get the same results. What I am offering you is the easiest, most proven and tested, risk-free way to hire great sales people every time. Try my system risk-free today and start hiring sales stars.

P.P.S. You lose a lot of time, money and opportunity when you hire the wrong sales person. Not to mention the headaches of dealing with a hiring mistake! But you can't lose when you accept my no-risk offer. Don't wait! Start fixing your sales problems now!

P.P.P.S. How much is one more top producing sales person worth to you? You can turbo-charge your sales when you hire great sales people!

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